Timex doesn't intend on the Expedition WS4 being a big investment for watch and outdoor enthusiasts. With a retail price of 9 it will be a no brainer for some people, and is roughly half the cost of some of the competition. I appreciate Timex's understanding many people in this generation need a bit more incentive to wear a watch. Plus, the generation I am speaking of (which includes myself) are part of what I can the "screen" generation. The concept is that a basic watch won't have a lot of perceived value over the clock on a cell phone (etc...), but adding functions and connecting with the familiarity of a "screened" device makes it a much more attractive proposition. The layout of the dial itself communicates a data rich approach that will appeal to people in the information age. Timex is showing that they can evolve with a watch like this - which is a good sign. The Timex Expedition WS4 is due for release right about now as you are reading this.
It all depends on how much it means to you to wear something.
That said, I'm very impressed with Tissot for approaching Danica and offering such a collection in her honor. Strong yet feminine designs, they truly capture her spirit and passion. I know that sentence is a complete cliche, and brands love to throw it around to show they actually understand women, but I stand behind it. As a strong, sexy, feminine watch geek.
The best part is that this Life Alert watch has a very good chance of becoming a generational pass-down piece. You almost always find the watch still attached to the body, as the Life Alert pendant often gets tossed off the corpse when the Life Alert crew comes for the fine China and Silverware... I mean poor victim. Best yet, when the Life Alert people come to your house expecting to find an alone old person in bad shape or dead begging to be robbed, they might just let you keep the timepiece. That my friend, is service.
While I feel that some of the current Bremont watches are bland looking (though pleasing and functional), the new Supermarine 500 does not come across that way. Sometimes you want a diving watch to be more conservative looking and focus on doing its job well rather than being too avant garde. That is why diving watches are important — the watch lover community evaluates them to see how well a given watch maker is able to represent the genre.
UPDATE: The Ocean is now ready to be ordered! It will arrive in a limited edition of just 80 pieces, with over 2,300 possible combinations of customization. The prices start at about 3,200 euros and go up to 16,700 euros (base) for the platinum model. That's right, a very inexpensive price for a platinum watch. You then can add different bezels, straps, and other components. The watches will begin to be delivered in the middle of Fall 2009.
This is pretty cool actually. For those of you who have an Amazon Kindle e-ink device, you can now get aBlogtoRead.com sent directly to your device. Many people rely on their Kindles for reading material when they are not at home and when they are on the go. The ingenious device uses wireless phone network signals to send and receive data from the devices. In fact, that part of the system is free once you get a Kindle. In addition to books, the Kindle has magazines, newspapers, and now blogs available. You can browse the catalog on the go, and get whatever you want delivered to you automatically, all the time.